Reuben Mattus
Reuben Mattus · Economics & Business
Polish-Jewish immigrant who created Haagen-Dazs ice cream in New York (1960), inventing its Danish-sounding name as a tribute to Denmark's rescue of Jews during WWII.
1912, Poland — 1994, New Jersey, United States
Poland · United States
Reuben Mattus is recognized among Jewish contributors to Economics & Business — Polish-Jewish immigrant who created Haagen-Dazs ice cream in New York (1960), inventing its Danish-sounding name as a tribute to Denmark's rescue of Jews during WWII.
Mattus was a Polish-Jewish immigrant to the United States who in 1960 created the premium ice cream brand Häagen-Dazs, inventing its Danish-sounding name as a tribute to Denmark's rescue of its Jews during the Second World War. Building on his family's Bronx ice-cream business, he pioneered the super-premium category. The brand became a global success.
Verify and go deeper with these external references.
Source: Wikipedia; Tablet Magazine
Polish-Jewish immigrant who created Haagen-Dazs ice cream in New York (1960), inventing its Danish-sounding name as a tribute to Denmark's rescue of Jews during WWII.
Source: Wikipedia; Tablet Magazine
