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Economics & Business

Elliot Handler

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Who

Elliot Handler · Economics & Business

What

Co-founded Mattel and designed its toys; Hot Wheels, Chatty Cathy and, with Ruth Handler, Barbie

When

9 April 1916, Chicago, Illinois, United States — 21 July 2011, Los Angeles, California, United States

Where

United States

Founded
MattelMattel1945
Biography

Elliot Handler is recognized among Jewish contributors to Economics & Business — Co-founded Mattel and designed its toys; Hot Wheels, Chatty Cathy and, with Ruth Handler, Barbie

How & why

Isadore Elliot Handler was born to a Jewish family in Chicago on 9 April 1916; his parents were Ukrainian Jews who spoke Yiddish at home. Soon after they married, his wife Ruth asked him to go by his middle name — she preferred Elliot to Izzy, and she feared American antisemitism towards a name so plainly Jewish as Isadore. Trained at the Art Center College of Design, he was the designer half of Mattel, which the Handlers founded in 1945 in a garage: he made the toys, she sold them.

Barbie in 1959 and Hot Wheels in 1968 both came out of that partnership, along with Chatty Cathy and Creepy Crawlers, and Mattel became the largest toy company in the world.

Sources & external links

Verify and go deeper with these external references.

Source: Wikipedia — Elliot Handler

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Contributions & Sources

Co-founded Mattel and designed its toys; Hot Wheels, Chatty Cathy and, with Ruth Handler, Barbie

1945

Source: Wikipedia — Elliot Handler