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Economics & Business

Melissa Bernstein

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Who

Melissa Bernstein · Economics & Business

What

Co-founded Melissa & Doug, whose wooden puzzles and pretend-play toys are among the best-selling children's toys today

When

United States

Where

United States

Biography

Melissa Bernstein is recognized among Jewish contributors to Economics & Business — Co-founded Melissa & Doug, whose wooden puzzles and pretend-play toys are among the best-selling children's toys today

How & why

Melissa Bernstein grew up in a family that moved often — Pennsylvania, Colorado, then Westport, Connecticut — and told Hadassah Magazine that being the new child, and often the only Jewish child, was a strain she never felt able to voice. She and Doug Bernstein, introduced by their mothers, left corporate careers in investment banking and advertising and founded Melissa & Doug in 1988 in a basement and a garage. Three of their four parents were teachers; the first product to draw attention was the Fuzzy Farm textured wooden puzzle. The company built a catalogue of wooden puzzles, arts and crafts and pretend-play sets on one idea — simple play that leaves the imagining to the child — and was sold to Spin Master in 2024. She has since written openly about the depression she carried through all of it.

Sources & external links

Verify and go deeper with these external references.

Source: Wikipedia (EN) — Melissa & Doug

Contributions & Sources

Co-founded Melissa & Doug, whose wooden puzzles and pretend-play toys are among the best-selling children's toys today

1988

Source: Wikipedia (EN) — Melissa & Doug