Paul Lazarsfeld
Paul Lazarsfeld · Philosophy & Social Sciences
Founder of modern empirical sociology and quantitative mass-communication research
1901, Vienna, Austria-Hungary — 1976, New York City, United States
Austria · United States
Paul Lazarsfeld is recognized among Jewish contributors to Philosophy & Social Sciences — Founder of modern empirical sociology and quantitative mass-communication research
Paul Lazarsfeld was a founder of modern empirical sociology and quantitative mass-communication research, pioneering survey methods, panel studies and the 'two-step flow' of media influence. At Columbia University he built the Bureau of Applied Social Research, a model for empirical social science. Born to a Jewish family in Vienna, he emigrated to the United States after the rise of Nazism.
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Source: Jinfo.org — Jews in Sociology
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Founder of modern empirical sociology and quantitative mass-communication research
Source: Jinfo.org — Jews in Sociology
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