Paul Guez
Paul Guez · Economics & Business
Denim pioneer who launched the U.S. designer-jeans craze with Sasson Jeans (1976) and later founded Blue Holdings (Antik Denim, Yanuk, Taverniti So).
Nabeul, Tunisia
Los Angeles, USA
Paul Guez is recognized among Jewish contributors to Economics & Business — Denim pioneer who launched the U.S. designer-jeans craze with Sasson Jeans (1976) and later founded Blue Holdings (Antik Denim, Yanuk, Taverniti So).
Paul Guez is a Tunisian-Jewish entrepreneur from Nabeul who became a pioneer of American designer denim. He co-founded Sasson Jeans in 1976, launched the U.S. craze for French-cut women's designer jeans, and later built the holding company Blue Holdings, home to premium labels such as Antik Denim, Taverniti So and Yanuk. His Jewish identity is documented by the Jewish press (Tribune Juive) and by family Shabbat observance reported in coverage of the Guez household.
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Source: https://www.tribunejuive.info/2016/08/24/paul-guez-le-nabeulien-devenu-milliardaire-americain/
Denim pioneer who launched the U.S. designer-jeans craze with Sasson Jeans (1976) and later founded Blue Holdings (Antik Denim, Yanuk, Taverniti So).
Source: https://www.tribunejuive.info/2016/08/24/paul-guez-le-nabeulien-devenu-milliardaire-americain/
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