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Economics & Business

Paul Guez

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Who

Paul Guez · Economics & Business

What

Denim pioneer who launched the U.S. designer-jeans craze with Sasson Jeans (1976) and later founded Blue Holdings (Antik Denim, Yanuk, Taverniti So).

When

Nabeul, Tunisia

Where

Los Angeles, USA

Founded
Sasson Jeans1976
Biography

Paul Guez is recognized among Jewish contributors to Economics & Business — Denim pioneer who launched the U.S. designer-jeans craze with Sasson Jeans (1976) and later founded Blue Holdings (Antik Denim, Yanuk, Taverniti So).

How & why

Paul Guez is a Tunisian-Jewish entrepreneur from Nabeul who became a pioneer of American designer denim. He co-founded Sasson Jeans in 1976, launched the U.S. craze for French-cut women's designer jeans, and later built the holding company Blue Holdings, home to premium labels such as Antik Denim, Taverniti So and Yanuk. His Jewish identity is documented by the Jewish press (Tribune Juive) and by family Shabbat observance reported in coverage of the Guez household.

Sources & external links

Verify and go deeper with these external references.

Source: https://www.tribunejuive.info/2016/08/24/paul-guez-le-nabeulien-devenu-milliardaire-americain/

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Contributions & Sources

Denim pioneer who launched the U.S. designer-jeans craze with Sasson Jeans (1976) and later founded Blue Holdings (Antik Denim, Yanuk, Taverniti So).

1976

Source: https://www.tribunejuive.info/2016/08/24/paul-guez-le-nabeulien-devenu-milliardaire-americain/