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Economics & Business

Morris Mirkin

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Who

Morris Mirkin · Economics & Business

What

Founder of Budget Rent a Car (Los Angeles, 1958), the discounter that opened car rental to everyone.

When

18 September 1918, Sioux City, Iowa, United States — 27 June 1985, Beverly Hills, California, United States

Where

Los Angeles, California, United States

Biography

Morris Mirkin is recognized among Jewish contributors to Economics & Business — Founder of Budget Rent a Car (Los Angeles, 1958), the discounter that opened car rental to everyone.

How & why

Born to a Jewish family in Sioux City, the son of Russian immigrants, Morris Mirkin served in the US Air Force in World War II and in 1958 opened a small car-rental office at Wilshire and Robertson in Los Angeles. His idea was in the name he chose: Budget — renting for less than the giants, for people watching their money. With Jules Lederer he incorporated Budget Rent a Car in 1960 and built it into a worldwide network before selling to Transamerica in 1968. His foundation was devoted to children with learning disabilities.

Sources & external links

Verify and go deeper with these external references.

Source: https://en.wikipedia.org/wiki/Morris_Mirkin

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Contributions & Sources

Founder of Budget Rent a Car (Los Angeles, 1958), the discounter that opened car rental to everyone.

1958

Source: https://en.wikipedia.org/wiki/Morris_Mirkin