Merrill Hassenfeld

Anthony Merrill Hassenfeld was the son of Henry Hassenfeld, the Polish Jewish immigrant who founded Hassenfeld Brothers with his brothers in 1923, and the husband of Sylvia Grace Kay, who became the first woman to serve as president of the American Jewish Joint Distribution Committee. He was made president of the company in 1943, the year his uncle Hillel died and his father became chief executive, and took over the parent company when Henry died in 1960. The firm's decisive years were his: Mr. Potato Head bought from George Lerner in 1952, the Disney licence in 1954, and G.I. Joe in 1964, which within a year was two-thirds of sales. His sons Stephen and Alan ran Hasbro after him. Wikipedia's own articles disagree about the end of his life — Sylvia's gives 1979, Stephen's 1980 — so this card does not settle it.