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Economics & Business

Steve Ross

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Who

Steve Ross · Economics & Business

What

Turned a funeral home and a parking business into Warner Communications in 1972, and with it Warner Bros. and Atlantic Records; the 1990 merger with Time made Time Warner.

When

5 April 1927, Brooklyn, New York City, USA — 20 December 1992, Los Angeles, California, USA

Where

New York, USA

Founded
Warner Communications1972
Biography

Steve Ross is recognized among Jewish contributors to Economics & Business — Turned a funeral home and a parking business into Warner Communications in 1972, and with it Warner Bros. and Atlantic Records; the 1990 merger with Time made Time Warner.

How & why

Steven Jay Ross was born Steven Jay Rechnitz in Brooklyn, the son of Jewish immigrants. He married into a funeral-home family, noticed that the limousines sat idle at night, and hired them out — which led to a car-rental business, which led to parking lots, which led in 1962 to Kinney National Services. In 1969 Kinney bought Warner Bros.-Seven Arts, and in 1972 Ross renamed the whole thing Warner Communications: films, Atlantic Records, Warner Books, Atari.

The 1990 merger with Time Inc. made Time Warner, then the largest media company in the world. He also brought Pelé to the New York Cosmos, which is how a generation of Americans first saw football played properly.

Sources & external links

Verify and go deeper with these external references.

Source: https://en.wikipedia.org/wiki/Steve_Ross_(businessman)

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Contributions & Sources

Turned a funeral home and a parking business into Warner Communications in 1972, and with it Warner Bros. and Atlantic Records; the 1990 merger with Time made Time Warner.

1972

Source: https://en.wikipedia.org/wiki/Steve_Ross_(businessman)