Martin Fishbein
Martin Fishbein · Philosophy & Social Sciences
Social psychologist who developed the theory of reasoned action
1936, Brooklyn, New York, United States — 2009, Philadelphia, Pennsylvania, United States
United States
Martin Fishbein is recognized among Jewish contributors to Philosophy & Social Sciences — Social psychologist who developed the theory of reasoned action
Fishbein was an American social psychologist who, with Icek Ajzen, developed the theory of reasoned action, a foundational model linking beliefs, attitudes and social norms to behavioral intention that reshaped health communication and public-health campaigns worldwide. Born to a Jewish family in Brooklyn, he is documented as Jewish in Jewish biographical references.
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Source: Jinfo.org — Jews in Psychology
Social psychologist who developed the theory of reasoned action
Source: Jinfo.org — Jews in Psychology
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