The mass-market paperback (Pocket Books)
Who
M. Lincoln Schuster and Richard L. Simon, with Robert de Graff
When
1939
Where
New York, United States
In 1939 Simon & Schuster backed Robert de Graff in selling books for twenty-five cents from newsstands and drugstores rather than bookshops. Pocket Books put literature within reach of anyone with a quarter, and the mass-market paperback changed who reads.
Sources
Part of “The Gifts of the Jews” — verified Jewish contributions to the world, with sources.