Modern cosmetics
Who
Max Factor, Helena Rubinstein and Estée Lauder, Jewish founders of the mass beauty industry
When
early–mid 20th century
Where
United States, Poland, Australia
The modern cosmetics industry was shaped by several Jewish immigrant entrepreneurs, including Max Factor (born Maksymilian Faktorowicz), Helena Rubinstein and Estée Lauder. They pioneered make-up for film and everyday use, skincare science and department-store beauty counters, building brands still sold worldwide.
Sources
Part of “The Gifts of the Jews” — verified Jewish contributions to the world, with sources.