L.O.L. Surprise!

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Who

Isaac Larian and MGA Entertainment

When

2016

Where

California, United States

MGA wrapped a small doll in seven layers of packaging and made the unwrapping the toy. L.O.L. Surprise! became the best-selling toy in the world in 2018 and turned the "unboxing" video into a category of children's entertainment.

Sources

Part of “The Gifts of the Jews” — verified Jewish contributions to the world, with sources.